TLDR Crypto · MISCELLANEOUS

A SIMILAR ONE SOLD ON SUPERRARE

view.email.artnews.com8 min read

Summary from the TLDR Crypto newsletter

Christie's is recognizing the challenge of keeping pace with crypto-native marketplaces in the digital art market. Based on an unsuccessful recent sale of a ‘Lost Robbie’ NFT, the difficulty isn't attributed to declining interest in digital art, according to Christie's digital art specialist, Sebastian Sanchez. Instead, he stressed that the inherent competitiveness, decentralization, and dynamism of NFT marketplaces like SuperRare or OpenSea are still something the auction house is learning to navigate. To compete, Christie's has shifted some of its traditional strategies, like dropping buyer premiums and highlighting its unique in-person programming and exhibitions.