LINDA YACCARINO'S VISION FOR TWITTER 2.0 EMERGES

Summary from the TLDR newsletter

Twitter's new CEO Linda Yaccarino is preparing a series of measures to bring advertisers back. The plans include introducing a video ads service, attracting more celebrities, and increasing headcount. Twitter's new ad format, which focuses on video, is still in a beta stage. Yaccarino, known as the 'velvet hammer' in the ad industry due to her tenacity in dealmaking, plans to make commerce easier on Twitter and will seek to mend relations with partners.