FIFA, MADDEN MAKER EA SPORTS TO ADD NIKE NFTS TO GAMES

Summary from the TLDR Crypto newsletter

Nike and EA Sports are teaming up to integrate digital collectibles of Nike merchandise into future EA games via .Swoosh, Nike's web3 platform that allows users to buy membership cards and digital sneakers. The aim of the collaboration is to enhance in-game experiences with a focus on customization, enabling players to acquire virtual Nike items for their in-game characters. While the specifics of the partnership are yet to be disclosed, Nike’s platform has demonstrated its potential with a fairly limited offering, generating close to $200 million in revenue since its launch in December 2021.